Taking Arabian perfumery beyond the expected, into a contemporary journey through time and space, Widian is an emotional encounter that strikes the perfect balance between the Orient and the Occident. Each fragrance skillfully masters the olfactory reunion between the East and West, the rich spices and delicate blossoms, the bold and the ephemeral. Founded by Mr. Ali Ajiaberi and rooted in Abu Dhabi; Widian is the first brand to represent Abu Dhabi on the world markets. Carefully crafted, from only the purest and most precious incenses, spices, woods and blossoms, each Widian perfume is designed to spark an emotion. Every wearer is unique, and Widian fragrances are designed to speak to everyone. They are crafted to embrace one simple, singular philosophy: “if you like it, just wear it.”