A fortunate and unexpected encounter on the streets of Paris that brought together not only two persons, but also two cultures, two continents and two passions … Jul Et Mad is the olfactory love story of the two founders, Julien (JUL) and Madalina (MAD). Each Extrait de Parfum translates the passion animating the creators’ magical encounter, the very foundation of the brand. Composed in collaboration with internationally renowned perfumers employing, solely, the purest essential oils and rarest absolutes.