The international success of Roja Parfums, combined with the creativity of its eponymous creator, led to Roja’s appointment as an Ambassador for The GREAT Britain Campaign – celebrating the best in British craftsmanship and innovation. This scent is the result of the time Roja Dove was asked to create the essence of the world’s first GREAT festival, which was held in Istanbul.
Roja Great Britain epitomises Britain and ‘Britishness’. It is the perfect representation of a country that is known for having a huge element of tradition and a lot of long-established institutions. British people symbolise pomp and circumstance but are also renowned for being very reserved. Roja Dove loved the idea of making a scent that was at once opulent but also tailored, understated, and disciplined. This perfume celebrates the nation's great tradition for creativity and their respect of heritage.