Eau de Parfum
I.IV TIMES SQUARE
- Top Notes: Hazelnut Accord, Glossy Lipstick Accord
- Heart Notes: Osmanthus, Tuberose
- Base Notes: Sandalwood, Guaiac wood, Styrax
An ode to the Italian tradition of the Opera, Masque Milano tells an olfactory story with a dynamic repertoire of fragrances that bring to life a myriad of emotions. Each Act, an interpretation of the different facets of life.
ACT I – A collection of experiences, discoveries, places and journeys. Every fragrance in this Act represents a “smellscape”.
Times Square sets out to capture the cacophony of smells that defined Times Square during the 1990’s – the red lipstick of streetwalkers mingling with cigarette smoke, neon lights, and the garbage-like smell of fruit left to rot on hot pavements. In the complex and, to some extent, bizarre – smellscape of Times Square, there are three elements, so far-away from one another, which explain the irresistible fascination of this city-in-the-city: Street food – uniting businessman and tourists alike; the prostitute with her vulgar perfume and the glossy lipstick; and the smell of tyres and asphalt, engine oil and exhaust gas. That might sound like a terrifying collection of smells, but Times Square is anything but a freak show. It is actually freakishly beautiful.
Right off the bat, there is a childlike sense of pleasure and wonder to be had in the slick of cherry chap stick that dominates the opening accord, complete with its underlying note of Turkish delight and strawberries melting on hot tarmac. Slip further in as the smoky, leathery styrax resin locks onto the tuberose to create a faintly rubbery edge that recalls the squeal of car tires on the street. From there on, it is a slow fall from innocence to decrepitude, with an overripe osmanthus note exhaling its last breath. The strange mix of innocence and decay is very beguiling, much like Times Square itself in the 90’s, when there was fun still to be had. Times Square will speak directly to anyone nostalgic for the seedy glamour of the good old bad days.