It all began in 1760 when the founder, James Henry Creed supplied the English Royal Court bespoke tailoring and the first commissioned fragrance, inspired by his leather scented gloves. Over the next few centuries and seven generations, the brand's influence expanded, and in 1970, Master Perfumer Olivier Creed modernised the brand by making the fragrances accessible to the public for the first time. Today, the family-led brand still carries on the art of perfume-making in their Parisian laboratory, using only the rarest and finest ingredients available and age-old techniques for the perfect finish. The stunning results, all bottled by hand, are an expression in the legacy of excellence!. Creed continues to be a well-known perfume brand for men and women, praised for its dedication to quality and production of exquisite scents that personify sophistication and luxury..