At the centre of each Matiere Premiere Scented Perfume, is one idea, one raw material which is the major note of the formulation. It is carefully selected among many others according to its olfactory qualities, defined by a terroir and producer. Additional ingredients bind to the central raw material via common facets to form a beautiful fragrance.

With the strong philosophy of continuously going toward the Organic, Fair Trade Productions, where quality is brought to a level of consistency, Aurélien Guichard created formulations by selecting the most natural raw materials right from its source.